Creative Marketing Operations · Lake Bluff, IL
Develop the idea. Build the campaign. Prove it worked. I run marketing as a department of one across three service brands — combining brand storytelling and campaign execution with the CRM administration, automation, and reporting systems that turn a marketing push into measurable pipeline.
Brand voice, messaging, and campaign concepts that translate technical services into stories customers actually respond to.
Multi-channel content across social, email, web, and sales enablement — each brand keeping its own distinct voice.
Dashboards, automation, and CRM data quality that show leadership exactly what's driving pipeline — and what isn't.
Case studies from running marketing for United Services by Permaco — a family-owned restoration company operating three brands: United Services, 1-800-BoardUp Chicagoland, and Dr. Energy Saver NE Illinois.
Leadership had activity but no visibility. I built a formula-driven dashboard suite in Excel — COUNTIFS/SUMIFS engines tied to year selection — covering lead sources, job outcomes, revenue opportunities, and year-over-year performance across all three brands. Marketing conversations moved from "we've been busy" to "here's what's working, and here's what it's worth."
Job-intake emails were being logged by hand. I built a Power Automate workflow that parses intake emails into a SharePoint-based log automatically — reducing manual entry and making CRM data consistent enough to report on.
A standalone dashboard correlating field-outreach touch activity with emergency call volume by fire department — including the data-quality cleanup that made the correlation trustworthy enough to guide relationship-development priorities.
Digging into lost-job categories revealed that intake response time — not marketing reach — was the leading driver of lost opportunities. The finding turned into a targeted improvement for the call-center process. Sometimes the best marketing fix isn't a campaign.
Created the resources that align sales and marketing around one process: an eight-phase sales process, a weekly Level 10 sales meeting framework, a tiered client-development strategy, and repeatable customer review and referral procedures.
The other half of the job: making three service brands sound like themselves.
Ongoing content across social, email, and web for a restoration brand, an emergency-response brand, and a home-performance brand — each with its own audience, tone, and calls to action.
Turning technical services and real customer needs into clear, approachable messages, campaign concepts, and visuals people actually understand.
Leadership ideas and market opportunities turned into executable campaigns — message and creative materials built together with the tracking and follow-up behind them.
Freelance brand development, creative direction, and practical marketing strategy for small businesses — tailored to each client's personality, audience, and goals.
A marketer who understands what's under the hood of the systems she runs.
Full-stack web development training from MIT. It means integrations, APIs, websites, and marketing platforms aren't black boxes — when a system needs configuring, connecting, or fixing, I can work at the level where the problem actually lives.
I started in the agency world — production coordination, quality assurance, and operations at rabble+rouser, a Denver brand studio, where I learned how good creative actually gets made: on schedule, on brief, and checked twice before it ships.
Then came seven years of full-time parenting across the UK and Illinois, with freelance creative and marketing projects running through it all. Rebuilding a career after a break teaches you resourcefulness in a way no job ever has.
Today I run marketing end-to-end for a three-brand services company — and I'm at my best in scalable growth environments where lifecycle strategy, process clarity, and data-driven decisions beat reactive activity. My favorite compliment from leadership: the bridge between the systems and the people who use them.